Sellers
Take Control of the Sales Process and Work More Effectively to Shorten the Closing Date of Your Property
As market conditions change, so must the process of buying and selling real estate. Traditional sales methods leave property owners with mounting carrying costs, increased competition, as well as ineffective marketing techniques.
Now is your opportunity to diverge from the tumultuous real estate market, take control of the sales process, and work more effectively to shorten the deadline for the sale of your property. Realestock Colorado’s global marketing approach will often achieve “fair market value” for your Colorado luxury property in a remarkably short time.
Market studies indicate that nearly 2 million consumers searched Google per month for “Real Estate Auction;” thus showing immediate consumer demand for an online auction process. Realestock Colorado has been meticulously designed to provide the exceptional, content-rich experience consumers are seeking.
As a leader in online real estate auctions, Realestock Colorado will showcase your property in a style consistent with the beauty and distinction it deserves, while exposing it to a global audience of qualified, legitimate buyers. Upon registering your luxury property with the online auction site, national and international marketing and advertising efforts begin using a live, ongoing bidding process.
Benefits of Selling through Realestock Colorado
TIME
Often auctions will shorten the sales cycle significantly. By using our dynamic, online auction site, you are working with the flow of this current marketplace. As the seller, you may accept any bid during the course of the auction that is deemed acceptable to you. Auction dates are the maximum length of the auction.
ELIMINATE CARRYING COSTS
A property that stagnates on the open market can become a serious drain on your equity. Loan payments, utilities, taxes and insurance can add up to thousands of dollars per month. Realestock Colorado helps you eradicate the costs that erode your equity. Through the auction process, we can often achieve the highest price possible for your home.
INCREASED INTEREST AND VISIBILITY
Realestock Colorado will utilize an aggressive marketing program for its site that works to bring awareness of your property with targeted exposure in a shortened time frame.
EXCLUSIVE PORTFOLIO
The auction portfolio includes a multitude of beautiful, qualified homes, all within one auction venue; thus building attention and buyer participation for all those participating.
COMPETITION IS CREATED AMONG BUYERS
Auctions create competition and buzz among buyers. An auction price can exceed the price of a negotiated sale because the auction environment tends to generate excitement and heightens buyer interest. In addition, with an online auction, buyers are not only competing locally, but globally as well.
MOTIVATED BUYERS
The limited time frame motivates buyers to act now, or lose the opportunity. This eliminates buyer indecisiveness that can sometimes jeopardize a transaction.
SIMPLICITY
Homes are sold AS-IS/WHERE-IS. By eliminating the holding costs and expenses of drawn out negotiations that result from a normal purchase contract’s contingencies and conflicts, you are saving money.
ACCELERATED PROCESS
Eliminate drawn out negotiations and extended closings.
CONVENIENCE
All your needs under one website to elegantly feature your property, Realestock Colorado.
Marketing and Advertising Exposure
Attracting Qualified Buyers Through Intuitive and Targeted Marketing
Realestock Colorado utilizes a host of strategic and effective marketing techniques to attract people to the auction site with the goal of selling every auction property at fair market value. The marketing campaign targets a global audience and is funded from the collaboration of all sellers jointly, thus allowing the costs per property to be minimalized.
THREE TIERED APPROACH
Paid Local, National and International Advertising
The properties listed with Realestock Colorado benefit from a wide-spread advertising and marketing campaign that is designed to attract a global audience. A sample of advertising venues that Realestock Colorado will target are publications such as: Wall Street Journal, Robb Report, New York Times, International Herald Tribune, Cowboys and Indians Magazine, Frontier Airline’s Wild Blue Yonder, Denver Post, and more.
Public Relations Campaign
To create the greatest impact, information must reach the right people at the right time and in the right venue. Realestock Colorado's public relations campaign targets appropriate local, national and global news distribution networks, working to reach a wide audience through the world’s best channels. Examples for the campaign are: Wall Street Journal, Chicago Tribune, USA Today, MSNBC, NBC, CBS, ABC, Time, Market Watch, Sirius/XM Satellite Radio, Denver Post as well as local news agencies like 9News and the The Denver Channel-7News.
Electronic Marketing
In today’s world, it is critical to maximize exposure in all arenas of marketing – particularly the Internet. Realestock Colorado markets throughout many channels of the online/digital space. The website and properties will be promoted through a host of channels including: Google, MSN, Wall Street Journal-Real Estate Journal.com, International Herald Tribune Properties online, New York Times Great Homes and Destinations online, Realtor.com, as well as email newsletters and promotional advertising to our extensive database, initiatives with affiliate partners, and pay-per-click (PPC) advertising networks.
NOTE: The advertising outlets noted herein are on our key target list. Please note the preliminary advertising schedule is subject to change based on availability and agency adjustment.
Sellers FAQ